R&B is an artificial intelligence startup developing a niche but pivotal AI technology, a causal analysis engine. Spending a past decade on algorithm development and commercialization, R&B has turned a novel mathematical concept, causality, into a decision-making support platform that enables business organizations to unlock valuable insights and take proactive actions to intervene desired results.

In 2011, the Association for Computing Machinery (ACM) awarded Professor Judea Pearl with the Turing Award, the highest distinction in computer science, "for fundamental contributions to artificial intelligence through the development of a calculus for probabilistic and causal reasoning".